United States Department of Transportation
i
Daily travel feedback to encourage eco-routing.
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2015-04-01
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[PDF-1.04 MB]
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Abstract:The purpose of this study was to explore how individuals responded to a robust and interactive daily travel feedback
program. Fifty individuals from the Moscow, Idaho area participated in a before-and-after study using an android-based
device that continuously logged their physical movement. All participants subsequently received an e-mail each day linking
them to a website that showed one to five trips, predicted their mode of travel and trip purpose, and asked specific questions
related to their daily travel. Based on the cumulative results of this study, participants reacted favorably to the ease of use,
visual feedback, and information related to travel time, associated costs, and energy usage. However, the travel feedback
program did not influence a dramatic change in travel behavior or mode during this particular two week study. It is
anticipated that the lessons learned with regard to methodology and implementation will provide researchers and
practitioners with valuable insight for future travel feedback or user nudging studies.
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