Evaluation of the May 2005 Click It or Ticket Mobilization to Increase Seat Belt Use
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2007-05-01
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Alternative Title:Evaluation of the May 2005 CIOT mobilization to increase seat belt use
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Abstract:Click It or Ticket (CIOT) is an intense, short-duration, seat belt publicity and enforcement program. The CIOT May 2005 Mobilization involved approximately $33 million of purchased media. Law enforcement agencies across the Nation reported issuing more than 727,000 seat belt use citations during the annual two-week enforcement period beginning on May 23rd. June 2005 observations, as compared with June 2004, indicated increased seat belt use among front-seat occupants of passenger vehicles in 35 of 47 States and Territories. The national seat belt use rate continued its steady increase upward by increasing two percentage points reaching 82% in 2005 compared to 2004 as measured by NHTSA’s National Occupant Protection Usage Survey . A demonstration program in the National Highway Traffic Safety Administration’s Great Lakes Region found that an additional week of enforcement and media in target rural locations preceding CIOT improved belt use more among rural populations; Demonstration programs in NHTSA’s Southeast and South Central Regions attempted to improve belt use among occupants riding in pickup trucks, but these were not as successful. The highly publicized May 2005 Mobilization continued to increase the number of people who buckle up. /Abstract from report summary page/
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