Niche marketing : opportunities for increasing short-and long-term transit ridership

Cronin, J. J.; Mustard, W. A.; Brady, M.

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Niche marketing : opportunities for increasing short-and long-term transit ridership

1998-10-01
By Cronin, J. J. ; Mustard, W. A. ; Brady, M.

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Creators:

Cronin, J. J. ; Mustard, W. A. ; Brady, M.

Cronin, J. J. ; Mustard, W. A. ; Brady, M. Less -
Corporate Contributors:

National Urban Transit Institute (U.S.) ; Florida State University. College of Business ; United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Federal Transit Administration

National Urban Transit Institute (U.S.) ; Florida State University. College of Business ; United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Federal Transit Administration Less -
Subject/TRT Terms:

[+]

Customer Satisfaction Demographics Market Analysis Market Assessment Marketing Market Research Passenger Transportation Public Opinion Public Transit Public Transportation Quality Of Service Questionnaires Statistical Analysis Tables(Data) Transportation Management Urban Areas
Publication/ Report Number:

NUTI-3-FSU4
Resource Type:

Research Paper
Corporate Publisher:

Florida State University. College of Business
Abstract:

A study was undertaken by The Marketing Institute of the College of Business at Florida State University. Four niche efforts were investigated. The results of the study are presented in the collection of tables that follow. The analyses presented in the report are descriptive--the intent is to identify the general characteristics of transit users' evaluation of niche transit marketing strategies and their impact on transit use.
Format:

PDF
Funding:

DTRS 93-G-0019
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:e61ffcb28d6f7c44b39b4efcc606a7b44eff021b70820f4d5fed55226832fd93
Download URL:

https://rosap.ntl.bts.gov/view/dot/15658/dot_15658_DS1.pdf
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Niche marketing : opportunities for increasing short-and long-term transit ridership

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