Strategy, Structure, and Performance of Rural Transportation Companies
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1998-12-01
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Abstract:The purpose of this research is to understand how companies in the motor carrier industry achieve competitive advantage. Specifically, we examine how competitive strategy, structure, and tactics relate to one another and to company performance. A broad sample of trucking companies resulting in 332 responses provided information for this study. These companies represented truckload (TL, 67%), lessthan- truckload (LTL, 16%), and special commodity carriers (SC, 17%). Respondents were top executives of the motor carrier companies. Most executives responding to this study were males, about 49 years old. On average, they have over 25 years experience with about half of that in their present position. About 15% of the respondents have been owner operators. These top executives are likely to own about 30% of the company. Over half of the executives have at least a college (bachelor's) degree. They have exposure to several areas but Management was the most frequently mentioned area of expertise. While over two-thirds of the executives make $200,000 or less per year, 20% of LTL executives earn more than half a million dollars. 67p.
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